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The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears
on the #1 spot for your chosen keyword. The traffic is enormous, the
business is huge and you are rolling in cash. How?
Well...
This will never happen to you or your competitors (luckily) but
over time, it is possible for your website to achive top google positions by
following a few simple steps which are known as "The Golden 5".
1. Keyword Selection for your website. Example Term: Hosting
The
first step to successful SEO is always keyword research. Without it,
you are like a bull in a china store. As an example, Bob and Jane would
like to
create a
website about hosting. Bob says they should optimize their site for the word "hosting"
right? Wrong. According to
Overture there are 1,426,822 searches bi-monthly for "hosting". Sounds
like a lot, but because the competition for hosting is so intense, there is little benefit in its pursuit. Jane then suggests that they pursue "windows hosting"
since thats what they specialise in. Jane is right, it's better to rank
1st for a more specific term than rank 50th for a generic term.
Use http://nichebot.com to find search terms you feel are atainable.
2. Use your selected keywords in your website.
Use your nich keyword to use anywhere you can. But don't let the
keyword density get too high or your site may become over-optimised. 5%
is usually okay. Use the keywords intags, heading tags, etc...
3. Website Relationships
Like
the loving couple Jane and Bob, your website needs a loving partner
too. It's time to step away from the cheap "link building" campaigns.
Google
is now looking at how good a link is by calculating how long website
visitors stay whilst at a link. It's time to start building solid
business
relationships with other websites.
4. Content is King!
Write relevant, interesting content for your website. Write some stories,
articles, anything. Try for one new content page a week, more if you
have time. Employ someone if you need to. For example, VroomVroomVroom a car rental company employ a journalist to write Australia car hire travel articles. Bob says to Jane "We should do this!"
He is right, but by no means should you ever plagiarize someone elses
work. This could lead to a total exclusion from google. It is easy to
prove and not worth the risk. "Don't even think about it!" Jane warns Bob.
5. Use experts for your Hosting, SEO and Relationship building.
A wise entrepreneur once said that their key to success was to "ask
questions". That means, don't be afraid to get help. Don't be afraid to
use services that can get you to the top. The difficulty is that the
Golden 5 steps can only get you so far. There are 1000's of factors the
effect your website ranking. Bob and Jane both know that
they can't win if they do it
alone. Use your instinct when deciding from whom to seek free and paid
advice. Bob, Jane and yourself can get started by seeking advise
at
Cheap Hosting Package: datalian.com - website hosting with SEO included
SEO Resources: seochat.com - great resources by SEO experts
May the Golden 5 bring you success!
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